My son needed custom tap shoes many years ago… turned out they were 14 Extra Wide and taller than normal. I also have large feet, and choose a very specific size shoe from a specific manufacturer (Ecco 46), and it’s awesome to know my feet will fit well. I hope this leads to the ability to customize Nike shoes to even better fit standards.

“Nike is updating its app with a new augmented reality tool that will measure your feet so that it can sell you sneakers that actually fit. Buying shoes online is difficult, mainly because you can’t try them on to see if they actually fit. Plus, brands lie about sizes, so you can never really be sure. For example, you may be a size 12 in one brand but a size 11 in another brand.”