The world of marketing is both breaking into new worlds, but also crumbling as we move further. It is also changing in ways that nobody ever imagined. I wonder what will be the next step on this journey. We do all influence in various ways, and one step that has caught attention is using each of us in small ways to influence. We’ll see if it takes off!

Billions are paid to social-media personalities to pitch products in an influencer economy riddled with deceit.

Found at www.wsj.com

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