Apples approach into the world of sports, James Bond, and other offerings, is something that will make or break their streaming. Apple TV+ is one of few companies that I believe has the the drive to continue their dream, overcoming the obstacles, and survive. That comes from their deep pockets, and will rely upon their drive to seal amazing deals. Their only problem is themselves, for if they move their prices too high or too fast, as they have with their hardware, they’ll scare us off.

Apple has been exploring opportunities to strengthen its upstart TV service, including deals for James Bond franchise-owner MGM and college sports rights.

Found at www.wsj.com

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