Toys “R” US return appears to be in name only, with a creepy new approach… the store is watching you, learning what you like, and treating you as the product. This strange idea of leasing space, and then pushing the purchase through Target is also odd, and I’m sure that this will push new boundaries very quickly.

Toys “R” Us has re-opened its doors, launching the first of two new stores planned for the holiday season after closing 800 of them last year. You might think, great, it’s time to become a Toys “R” Us kid again, but I’d keep thinking like a grownup for a bit longer. Something’s different about these new stores.

Found at io9.gizmodo.com

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