The California Consumer Privacy Act is coming. Now it may not affect a whole lot of us, but it’s the first American equivalent to the EU’s GDPR. It’ll be interesting to see how Big Tech responds to this. Many websites will now show a new pop-up to California internet users allowing them to opt out. The fines for non-compliance are large, but only the California DOJ can sue. Beyond that, they don’t have the resources to pursue any but the biggest cases, which will be defended by the biggest lawyers in Big Tech.

The California Consumer Privacy Act, which goes into effect today, gives state residents some new rights over their data.

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