Got a text message from a friend promoting a candidate? See a social-media post? It’s a good chance that it’s astro-turf, and payments of $2500 a month are being offered by one campaign. Add targeted advertising, and the power of many different analytics firms, this promises to be one of the most manipulative elections yet.
The effort is launching ahead of California’s March 3 primary and is one of the most unorthodox yet, blurring the lines between traditional campaign organizing and the distribution of sponsored content.
Found at www.wsj.com
