In a rapidly changing world, certain companies will take some serious approaches. I applaud Apple for taking the steps needed to slow down business, and assess the situation before continuing. Other companies are determined to stay open, some essential, and some not. I won’t dismiss those unessential ones that do stay open, but I will call out the bravery that Apple is displaying.

Apple said it had learnt lessons from the China outbreak and “the most effective way” to minimize transmission is to maximize social distance.

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