It’s a neat feature, but it is really based in the original creator volunteering to store special information to ensure the original content is authentic. It will require far more than just a little involvement, and publishers, artists, and even the competition needs to join in. Not sure this will happen in a meaningful way.
Adobe has unveiled a new attribution tool for Photoshop that will help consumers better understand the authenticity of images while giving proper credit to creators.
Found at www.engadget.com