When Facebook introduced the multiple options for reacting to a post, instead of the like, they moved to things like laughter, sadness, and anger, we had no idea what was next. Apparently Facebook did, as they used the reactions like anger, to push a post more often. Each reaction that we had was identified as a way to push us deeper into their addiction. Now the claim is that it opened the door for spam, clickbait, and abuse. When we talk about small little things, the power behind them can be quite large. Remember this as you listen here.
Facebook engineers gave extra value to emoji reactions, including “angry,” pushing more emotional and provocative content into users’ news feeds.