Success is studied by everyone. Including the various movie and video streaming services. After some have worked with various tiers to allow for commercials instead of fees, or even just adding more ads, Disney and HBO Max announced their adventures into the field. Netflix also noted a Lexus sponsorship may be coming. The current forecast is that, just like cable, we may soon have to endure ads, even when we have been paying to not have them. Time will tell, but it’s looking worse for the viewer each day.

Why are more streaming services welcoming commercials onto their platforms for some, while raising the prices for everyone else? Our streaming analyst Joe Adalian breaks it all down.

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