We are nearing a milestone that could happen within months… Streaming is now 1/3rd of all television viewing. That’s a major deal, as cable itself, the usual medium for delivering the internet to our homes, is about to be surpassed. Broadcast is dropping as people grow weary of blah TV. Netflix and Disney are dialing back the dollars for content, however, and that could impact how things roll in the future…
Cable and broadcast saw their lowest share of the audience, per media measurement firm Nielsen.
Found at www.axios.com
