Netflix Basic will be here in on November 3rd. $7 a month in the US will get you 4 to 5 minutes of ads, a reduced resolution of 720p, and viewing on only one device at a time. Lastly, they’ll remove the download feature. This has been talked about a bit in recent months, as Netflix has started to reach a plateau, and needs to entice the holdouts into viewers. Naturally, with this offering, we can also expect that in the coming months, they’ll see an increase in viewers, but also, we expect to see increases across their other tiers, as people view some of the product and decide to upgrade. It’s a mechanism that has worked well for other streamers, so there’s no doubt it’ll duplicate here.

Netflix’s new plan with advertising will cost $7 a month and launches on November 3.