Netflix reports that they are seeing new sign-ups for the ad supported tier at right about 9%. This is lower than what was expected, but this is also something that they have yet to leverage fully. I see the ad-support tier just the same as with Hulu, where it’s the entry point for people who don’t want to pay full-tilt. Netflix has yet to pull the trigger on some of the anti-sharing measures, and this may change the numbers a bit. 57% of Hulu’s folks watch ads, and 44% of Paramount and Discovery as well. The big one, however, is NBC’s Peacock at 76%.

Only nine percent of new Netflix subscribers reportedly opted for the streaming service’s new ad-supported streaming tier last month in the US. It suggests the tier is off to a slow start.