Samsung lobbed another taunting ad at Apple this past week, all based on the lack of a folding screen. They’re pushing the Galaxy Z Flip4. While I’ve seen others with the foldable phones, I’m still not convinced at the idea. Twice the thickness, with a potential for damage over the life of the phone, and it’s already a non-starter. Further, I like the idea of handing phones down for years, and the folding screen concept still hasn’t been proven well enough for me for that $1000 investment.

In a new World Cup themed ad, Samsung has poked fun at Apple’s lack of a flippable iPhone while promoting its own Galaxy Z Flip4. In the ad…