A service popped up this week called Telly. It’s promise to the 1/2 million people who get one of these 55-inch smart TVs is that it’s free. The tradeoff is what we’ve seen for years… if the service you get is free, then you are the product. This will serve up ads, while cataloging what you watch, precisely where you are, and any information that can be extracted from everything going on through the TV, in the room, and so on. What items? Name, email, phone, date of birth, gender, ethnicity, and even political leanings. We know from Google and Facebook that this is a slippery slope into the abyss, and while it’s not much different than what already happens, this should disturb you.

The smart television startup left behind annotations in its company’s privacy policy that raise red flags about its data practices.

Found at techcrunch.com