Four years ago, the Apple card was introduced. Goldman Sachs is the team behind the Apple branded Mastercard, but now the luster on the titanium metal plate is no longer as shiny. While they did expand recently to add in some nice yield savings accounts for Apple Card holders, the Wall Street Journal announced that American Express is apparently showing interest in taking over. While it was innovative, interesting, and a great talking piece when I got my Apple card, today it’s just another credit card in my own wallet. While I did like most of the other tech features, Apples promise of innovation doesn’t even have the Tap-To-Pay technology that was widely available 4 years ago.
Four years after partnering with Apple on the launch of the Apple Card, Goldman Sachs is reportedly eyeing the exits.