Chick-fil-A has long made headlines for its innovative approach to modern dining. One of the new ventures is a New York City restaurant focused solely on delivery and mobile app orders, designed to cater to the fast-paced lifestyle of New Yorkers. This shift towards digital-first experiences showcases Chick-fil-A’s approach to the changing tech nature of today’s society. This new effort has customers order ahead of time, either online or via the Chick-fil-A app. Next up, the restaurant itself is geofenced, so that when customers approach, Chick-fil-A will know to expedite their order and have it ready, timed with arrival. Active status board screens, designated for delivery or mobile pickup, allow customers and delivery workers to see their orders in real time. This new tech may start showing up elsewhere too, so get ready for even faster food.

‘Every decade of the Chick-fil-A ordering experience has looked a little bit different.’

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