Thursday, Nikon announced a big move in the photography and video world by buying RED Digital Cinema, a company known for its high-quality cinema cameras. This partnership could lead to Nikon’s cameras getting even better video features. Nikon and RED are joining forces because they want to meet customers’ needs and create unique products. Nikon’s stated plans to use this acquisition to grow in the professional cinema camera market, promising innovative developments for film and video production. I’m excited to see the trickle-down to us in the consumer market, and will be watching this closely.

Didn’t see that one coming