The Golden Arches are now automating? That’s an interesting turn of events, as I’d figured this would come through a smaller chain first, but then be perfected by McDonald’s. The interesting part is where the technology will change the menu in order to provide the perfect upsell to the customer. I just hope it isn’t obnoxious and pushy, like a used car salesman (sorry Joseph).

After closing the Dynamic Yield acquisition, McDonald’s quickly deployed its machine learning tech in more than 8,000 U.S. drive-thrus. The technology changes drive-thru menus based on the time of day, weather, traffic and the customer’s order — all to coax the customer to spend more. By the end of 2019, the burger chain wants to integrate Dynamic Yield’s technology into almost all U.S. and Australian drive-thrus.

Found at