Imagine you have an expensive product and you decide to change the name. Let’s say it’s a baseball team worth, say $1.15 Billion. Wouldn’t you check to see if you could get the domain name? Like ClevelandGuardians.com, which is owned by the hometown favorite roller derby team? There are many other legal battles coming ahead over this, but this seems to be a really poor choice on the part of Major League Baseball and the team owners. Perhaps they’ll change their mind?

Many learned the Cleveland Guardians already existed as a roller derby team only after the city’s Major League Baseball team announced it would adopt the name.