Facebook may likely be rebranding, much as Google is technically Alphabet. It’s coming next week, but it won’t affect us and how we think of it. It will likely serve to merely hide some of the shadier dealings, and resist the PR of breakup actions by the government. Will we still associate it with problems with our privacy, with the large social media platform, with the various other products? Yes. Just as we still refer to Google, rather than Alphabet. It’s amazing that they have resisted this far.

Move could position social media app as one of many products under a parent company