Imagine if your boss came to you, and said that you need to put the company and your coworkers ahead of yourself. Just as Meta, etc, are running into problems in the stock market, it seems that Zuckerberg has asked for employees to give exactly that. The new catchphrase Meta, Metamates, Me, is a rework of Ship, Shipmates, Self, where one was expected to give up their life to protect all. Sounds scary and ominous for a company that wants to know everything about everyone.

Zuckerberg said in a Facebook post that a new value is “Meta, Metamates, Me,” a play on words of the naval saying, “ship, shipmates, self.”