Amazon is rolling out a new visual look to their video streaming service. This will pick up some features from Netflix, like the Top 10 lists, the icons down the side, and more. There is a more clear idea of free (with a blue check) and what is premium (gold shopping bag), but you have to get to the “movie poster” to see that. They are bringing out a little more of their hidden features… like Live TV, and we’ll see some other features coming too. If you stream video, which is most everyone, you’ll see a lot more of what you’ve seen elsewhere, and that’s good.

There’s a new, redesigned version of Prime Video coming to Roku, Apple TV, Amazon Fire TV, Android, and other devices starting this week.