Note: I own a BMW. BMW is pushing a new idea, where if you want heated seats, you’ll have to pay a monthly fee for this. Now, it’s something that’s going to go in place in the United Kingdom, and perhaps other countries, but not here… yet. Tesla came under fire a while back for pulling the self-driving software on second hand Teslas, killing features which people thought were owned. This is an unfortunate glimpse at our future, and I’m not pleased with this road.

BMW is now offering British drivers the option of enjoying a heated seat on a monthly subscription basis. Of course, you can still get heated seats the regular way — just buy them as an option when you purchase the car — but for those who didn’t do that, or who bought a used car without the feature, BMW will enable it for a monthly fee so you can try out having a nice warm seat on a cold day.

Found at