Neilsen will start doing something that hadn’t been done yet… measuring the ratings of a streaming platform. Amazon made a deal with them to get the numbers for Thursday Night Football, presumably to rachet up the numbers with advertisers who look to Neilsen for those core numbers. This three year deal will be interesting as Neilsen will need to track not only the home TV, but mobile devices as well. My fascination does not sit with the football aspect of it, but purely from someone who loves the audience number statistics.
Three-year deal marks first time ratings firm will include viewership of a streaming service’s programming in traditional TV report