If I were going to pick up another streaming service, I think it would be Paramount+. It’s interesting that they just started the process of merging Showtime into Paramount+, so I’m paying attention to what happens next. For the combined properties with Paramount and Showtime, the depth of content is quite significant. This is following Disney’s efforts to bring a lot of major attraction properties under one umbrella, becoming a place to tune-in more. Netflix seems to be going the other route, of delivering a wider range with French, Indian, and other international names. It could be interesting to see if others start looking at similar merges.

Paramount’s flagship streaming service, Paramount+, is slowly but surely catching steam. Now the company is merging its Showtime network into Paramount+, with the resulting merged package to be offered in a newly rebranded subscription service.