We’ve known for ages that social media has bots, is sometimes overvalued, and the entire concept is fickle, fragile, and prone to failure. IRL stands for In Real Life, both in shorthand, but also a social media platform with a coveted 3 letter domain name. It was valued at $1 Billion, and raised more than $200 million in VC funding in the last couple years. It shut down this week, with 95% of the users identified as bots. In an oversaturated world, we aren’t going to really miss it. It’s been relegated to the mysterious past of other social media platforms that were built more on promise and hype than anything else.
Valued at more than $1 billion, the social app IRL is shutting down after an investigation found that most of its users were fake.