is now rolling out a new feature regarding recalls and product safety alerts related to items that you’ve ordered. It has a few issues that will hold it back along the way, like US sellers only, and it’s opt-in, but this is the start of an interesting approach. They will send out a notice, and then you can learn more about those hazards, as well as options to resolve, like return or repair, or even refund. This is likely in response to some previous problems that they have had with recalls, accusations of moving slow, and other issues. I don’t fault them on their past, and like the future approach, but hope they continue to expand this program as well.

Amazon today introduced a new feature that will allow consumers to be better informed about potential product safety alerts and recalls.

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