I spent 10 minutes unpacking Threads last week, and it’s no surprise that they hit 100 million in under a week. Of course, it didn’t hurt that they basically treat it like an add-on to Instagram and Facebook, rather than it’s own entity. It didn’t hurt that it’s sign-up time is next to nothing. It didn’t hurt that Mark Zuckerberg, Elon Musk, and the news media made a big to-do about it. The long term is unknown, however, and it could wind up being another flash-in-the-pan. It’s up to Zuckerberg and his team to make it stick. Side note: A Musk lawsuit claimed that there was stolen code, but the retort was oddly specific that there were no engineers on staff from Twitter. Nothing was said about management, consultants, or other folks, but it seems Zuckerberg has a team of wordsmiths handy.
Meta’s Threads reached 100 million users in five days, outperforming ChatGPT – but the Twitter rival’s achievements are misleading.