Twitter is in the middle of a rebranding., owned by Elon Musk for a while, now points to Additionally, there is a large rollout of the new X logo through the company. The social media platform is in the middle of a reboot, so this isn’t as unexpected to me, but it’s going to take some more effort to rebuild it to where it was. Along the way, the folks at the social media enterprise took the @X username from a gentleman who already had it, with little more than an email with a “come by and we’ll give you a tshirt” or something like that… Yes, the End User License Agreement allows for that, but they could have been kinder. now points to following repeated tweets about it by Twitter owner Elon Musk early Sunday morning alluding to the fact, while also calling for a new logo design.