Verizon has been offering the Disney+ streaming package as an add-on, or feature with their services for a while. AT&T was offering HBO Max a while back. Now it seems that everyone is trying to work with each other to solve the streaming problem in a smart way… as a bundle. These bundles may include some ads, may include some level of an upcharge, but they drive viewers to the streamers which have been looking for ways to compete. Earlier this year, I noted that families were looking to ditch at least one service, and this may stem the tide to some extent. Time will tell, of course.
Fierce viewership competition and rising costs are forcing streaming services to team up.