California has a bill moving forward that would require watermarking of synthetic content. OpenAI appears to be on board with this, as does the California governer, but we’ll be watching this one.

ChatGPT developer OpenAI is supporting a California bill that would require tech companies to label AI-generated content, which can range from harmless memes to deepfakes aimed at spreading misinformation about political candidates. The bill, called AB 3211, has so far been overshadowed by attention on another California state artificial intelligence (AI) bill, SB 1047, which mandates that AI developers conduct safety testing on some of their own models. That bill has faced a backlash from the tech industry, including OpenAI, which has Microsoft as a backer.