In a quest to drive more ad monies, YouTube is now rolling out Pause ads widely. This means when you hit pause on a video, you might see an ad pop up, adding to the multiple unskippable ads during playback. YouTube says these ads are “non-interruptive,” designed to again pressure more users towards subscribing to YouTube Premium. If I hit pause, I want things to pause, not change to something else. Forget the nuisance, there are times where trying to understand the material that you are watching takes a moment, and I shouldn’t be bombarded by more distractions. Whether this will lead to fewer interruptions during videos remains unclear, though.

YouTube is now widely rolling out pause ads. These ads will appear when you pause playback, in addition to regular YouTube ads.