AppleCare+, the extended warranty and replacement program from Apple, appears to be shifting quickly away from the prepaid version to a subscription based platform. This is likely to ensure that the money keeps rolling in, instead of that one-time shot. It’s also convenient as we’ve all known for ages that once you subscribe to anything, cancelling it is much harder. This means greater retention of customers for Apple as well, as they have a chance to pitch you a new phone instead of losing you to the competition. There’s a small little bump in price as well, but most purchasers of the $1000 iPhone, another 50 cents a month is negligible.
Just days after it was rumored to happen, Apple has officially killed off prepaid multi-year AppleCare+ plans — at retail locations, at least.
Found at appleinsider.com
