Netflix has an annual event, and it ran last week, but there was news that went under the radar. Apparently they are pushing hard for their advertising tier, and showing it off to potential buyers. First up is the news that they now sport 94 million monthly views on the ad supported tier. Next, using AI, the ads will adjust tone, timing, and messaging based on viewer stats and behavior for a customized experience designed to draw purchasers in. Further, they will leverage product placements, overlays, clickable QR codes, and even personalized messages during mid-rolls — like ads for a product you Googled earlier. What they basically announced is a new level of advertising that could make Google ads look like amateurs.
At our third Upfront, Netflix’s President of Advertising discussed the growth of our ads plan, which now reaches more than 94M global monthly active users.
Found at about.netflix.com
