Amazon Prime Day is coming. Well, as I’ve noted for a long time… Prime Days is… are… whatever… seems like an odd choice. Still, this year it is doubling in size to 4 days long, driving a variety of deals on thousands upon thousands of products. Unfortunately, we will also see a dismal evolution of even more strangely named brands hawking products that seem exciting, but shouldn’t be on sale. This announcement will likely be followed by Walmart choosing a nearby set of dates, BestBuy, and many more. For the record, this years Amazon event is scheduled for July 8th through the 11th.

It’s basically Prime Week.