Differentiation between products, competitors, and much more, are things that help sell your product. Apple, for some crazy reason, has now dropped the Plus from Apple TV+. They explained it as an unneeded extra symbol, but now it’s blurring the line between the hardware which already had the name, and the service. Of course, the Apple TV 4K is the newer name for the hardware, but it seems like a lot of work for no clear gain. Sure, perhaps it makes sense to them, but we’ve moved into a day and age where it hardly seems great.
Eddy Cue, Senior Vice President of Services at Apple, is giving insight into the rebrand of Apple TV+ into simply Apple TV. Apple quietly rebranded its streaming service into Apple TV and dropped the plus sign, but in the process created some confusion. Apple TV is also the name of their streaming media player hardware, …
Source: Apple SVP On Why They Dropped The “Plus” From Apple TV & Hints At Subscriber Numbers
